Trust in media much lower in NZ than overseas
Edelman reports on their annual trust survey in institutions. The net trust for each institution (60+ is trust, under 50 is is distrust) is:
- Business 54
- NGOs 53
- Government 45
- Media 35
What is especially interesting to me is how these differ from the global average. The differences are:
- NGOs – 5 lower in NZ
- Govt – 7 lower in NZ
- Business – 8 lower in NZ
- Media – 17 lower in NZ
That media rating (35 vs 52 globally) should be a wakeup call about why media companies are failing. The solution isn’t taxing Internet companies to fund them. It is to restore trust.