Save Kiwis, not feathers

Save the Kiwi announced:

Kiwi feathers collected from across the US and Europe will soon be winging their way home in a repatriation effort between the United States of America and New Zealand.

Why?

We have 70,000 Kiwis in NZ, and lots of feathers. I want us to spend money saving Kiwis, not flying a few feathers back to NZ.

I could understand if they were something rare or extinct like moa eggs, but kiwi feathers are neither.