$750,000 happiness campaign makes Mayor unhappy
NewstalkZB reports:
Auckland Council’s cultural and economic agency, Tātaki Auckland Unlimited, has defended the cost of a campaign aimed at getting people to feel more positive about the city.
Figures obtained by RNZ under the Official Information Act showed Tātaki spent a total of $737,208.58 to address what it said was a decline in perceptions of Auckland among locals and the rest of the country. …
The mayor told RNZ it was a waste of money.
“I am very dubious about the merits of this particular campaign,” he said.
“Spending over $730,000 of ratepayers’ money on some bloke from Finland having a sauna and eating a kebab while telling us Auckland makes him happy doesn’t sound like value to me.”
I’m with the Mayor.