Old enough to vote not not to see ads?
Radio NZ reports:
Newly drafted rules about advertising to children should apply to all under 18-year-olds, rather than under 16-year-olds, a leading food and nutrition policy expert says.
Hilarious. We are being told that 16 and 17 year olds are mature enough to be given the vote, but they are not mature enough to see advertisements!
University of Auckland researcher Fiona Sing told RNZ the criteria should be under-18s – to match the United Nations’ definition of a child.
“Teenage children do need to be protected just as much as younger children because they are – they have proven to be – vulnerable, their cognitive abilities have been shown to be still developing,” she said.
“Studies that show that up to 18 is an important time to still be protecting [children] from exposure from harmful marketing. And also, obviously, purchasing power has increased. Clearly, there’s purchasing power from a younger age too, but we move away from children who have pester power, and can try nag their parents, to actually money in their pockets and having the ability to have a direct impact.
Actually brains don’t fully develop until age 25, so just to be safe we should set the voting age at 25, along with the age for seeing advertisemernts!