Media in NZ least trusted

Acumen have published the 2022 Acumen Edelman Trust Barometer. The trust rating for different entities is:

1. My employer 80%
2. Business 61%
3. NGOs 57%
4. Government 57%
5. Media 41%

Also only 23% say media is a unifying force in NZ and 55% a dividing source.

Also a huge 64% say journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations.