Aussie unions secretly own a polling company!

The ABC reports:

A major opinion polling company used by GetUp!, Greenpeace, The Sydney Morning Herald and The Age and some political candidates is co-owned by union heavyweights the CFMMEU and the ACTU, an ABC investigation has discovered.
Melbourne-based uComms, which uses the robo-polling technology of veteran pollster ReachTEL, is now facing a backlash from clients who say they had no idea the company was controlled by two of the most powerful forces on the left-side of politics.

Amazing it took so long for this to come out.

Polls by uComms have received widespread media coverage in the past 12 months, including a recent front-page splash commissioned by The Sydney Morning Herald predicting a Labor win in the New South Wales state election.

Whoops. In fact Labor got 12 fewer seats than the Coalition.

Group executive editor of The Sydney Morning Herald and The Age, James Chessell, said the paper was not aware of who owns the company and will no longer commission uComms in the future.
There is no suggestion the outcome of uComms polling is influenced by its ownership structure.

The ownership shouldn’t matter, however the ownership should be known.