Most popular NZ sites in 2004

Looking back through an old INZ annual report I found these Neilsen stats for May 2004. The most popular sites were:

  1. XtraMSN 2,553,126 xtramsn.co.nz and xtra.co.nz
  2. Trade Me 707,853 trademe.co.nz
  3. NZ Herald 469,563 nzherald.co.nz
  4. White Pages 339,816 whitepages.co.nz
  5. Stuff 333,338 stuff.co.nz
  6. ASB Bank 291,850 asbbank.co.nz
  7. Westpac 290,878 westpac.co.nz
  8. Yellow Pages 282,952 yellowpages.co.nz
  9. TVNZ 279,165 tvnz.co.nz
  10. Telecom 252,428 telecom.co.nz
  11. Vodafone 234,520 vodafone.co.nz
  12. NZCity 206,852 nzcity.co.nz
  13. NZDating 184,543 nzdating.com
  14. ANZ 180,635 anz.co.nz
  15. Seek 180,195 seek.co.nz
  16. Traderpoint 142,271 traderpoint.co.nz
  17. Ticketek 129,452 ticketek.co.nz
  18. UBD 119,590 ubd.co.nz
  19. Old Friends 119,475 oldfriends.co.nz
  20. Wises 113,709 wises.co.nz

How things change. Xtramsn is dead. The white and yellow pages are a shadow of what they once were. Telecom is now Spark. NZ City and NZ Dating are faded. Wises has been overtaken by Google Maps. Old Friends has closed.