Project Fail

The Herald reports:

It launched with huge fanfare, with its hosts literally singing and dancing their way onto our screens. But Three’s new venture The Project has taken a major hit in the ratings since launching last Monday.

Last night’s episode saw 100,000 viewers tune in, down 82,000 from its launch episode.

More concerningly for the broadcaster, ratings in its key commercial demographic (25-54) have fallen from 74,000 to just 36,000. A decrease of 51 per cent in just one week.

Around half the audience gone in just one week. What will it be at in one month?

It seems there is one way the audience stays high, according to Stuff:

A major lift, however, was given to The Project in the form of Henry.

On Thursday night, when Henry was a guest host on the panel show, 172,500 viewers aged 5+ tuned in to watch.

They should ask Paul Henry to become a permanent host on The Project. The only downside will be a huge increase in suicides in certain Auckland suburbs as Labour luuvies realise their choice at 7 pm is between Mike Hosking and Paul Henry 🙂