NZ 7th most reputable country
The Reputation Institute 2016 rankings are out.
The top 10:
- Sweden 78.3
- Canada 77.8
- Switzerland 77.0
- Australia 76.8
- Norway 76.2
- Finland 75.2
- New Zealand 74.7
- Denmark 74.3
- Ireland 74.1
- Netherlands 73.9
Also if interest is the difference between external and internal perceptions of a country. These countries all have much higher internal reputations that external – Russia +41%, China +32%, India +31% and Turkey +29%.
However some countries are tougher on themselves than others. They have lower internal than external scores – South Africa -20%, Italy -15% and Brazil -10%.