The 20 biggest PR challenges of 2015

From PR person Mark Blackham:

1. Flag campaign launch — Government

2. 1080 scare — Ministry for Primary Industries

3. TPPA trade agreement — Government

4. SAFE calves campaign — Dairy Industry

5. Rates increase — Auckland City Council

6. Reduced milk payout — Fonterra

7. Foreign driver issues — New Zealand Transport Authority

8. Zero tolerance on speeding campaign — New Zealand Police

9. Red Peak flag campaign — Government

10. Return of Christmas Island detainees — Government

11. Roast Buster report by the Police Conduct Authority — Police

12. Cricket World Cup — Cricket World Cup Organisers

13. Release of Chinese ownership list — Barfoot & Thompson

14. Solid Energy bankruptcy — Government

15. Mount Eden prison fight mismanagement and its contract — Serco

16. Funding melanoma medicine — Government

17. Roast Buster report by Chief Social Worker — CYF

18. Fruitfly operation — Ministry for Primary Industries

19. New wharf — Ports of Auckland

20. Match fixing allegations — New Zealand Cricket / Saudi Sheep Deal — Government

I’d put the 1080 scare first, as that had potentially far more dire consequences of getting it wrong than any other.