Newspaper sales plummeting

Richard Harman writes at Politik:

The number of copies of New Zealand daily newspapers sold over the past five years has plunged by 23%.

Meanwhile Kiwiblog readership is up 18% from five years ago.

According to the media industry website, “StopPress”, Stuff averaged 1,733,000 visitors per months to its site while the NZHerald received 1,315,000 visits.

Averaged out that equates to about 80,000 a weekday on Stuff and 61,000 a weekday on the NZHerald.

Kiwiblog has around 12,000 a weekday. Not bad with no staff, just me and some helpers.

WhaleOil has numbers not far off the NZ Herald, and with again no paid staff.