Watch this if you want to learn about good campaigning
In 2013 Lynton Crosby talked to a dozen young people on how to be a good political campaigner. If you want to learn from one of the best, then spend an hour watching the video.
Lynton ran successful campaigns for John Howard in 1996, 1998, 2002 and 2004, for Boris Johnson in 2008 and 2012 and David Cameron in 2015.