The discipline issue
Danyl blogs at Dim-Post:
It’s been a shambolic couple of weeks for Labour. They had their congress and launched a major education policy, carefully designed to attack National where they were vulnerable and attract centre voters back to Labour, and they’ve spent every day since then talking about either Moas, or banning cosmetics, or Cunliffe’s ‘man apology’, or changing the burden of proof in rape cases, or Kelvin Davis’ support for the holiday highway, or te reo in schools – with some Labour MPs supporting this and some opposing – ie they’ve been talking about pretty much anything other than the huge new policy they just launched.
That is a good summary. Labour has been in the news almost every day for a fortnight, but on a different issue – and generally a negative one.
Sounds like Labour are finally working this out, as Stuff reports:
Yesterday’s frontbench meeting is understood to have settled on a radical rethink of strategy for the remainder of the campaign, with Labour set to focus on fewer key policies and messages.
This is sensible. What is alarming is that such a common sense approach is thought to be a radical rethink.
But will the party keep to the script?
MPs are also under orders to be more disciplined. Cunliffe is believed to have had words with veteran MP Trevor Mallard about his plan to revive extinct moa, which grabbed headlines on the eve of a Labour Party conference that was supposed to showcase the leader.
Others singled out for criticism for going “off reservation” include Tainui MP Nanaia Mahuta and Te Tai Tokerau candidate Kelvin Davis, who have both taken opposing views to party policy on issues in their areas.
A senior MP said the latest poll ratings were a concern.
“We have to be bloody good at what we do, we’ve got to be very tightly focused and on message.
“We’ve got good policy, got a good campaign plan, we know we’ve got the troops on the ground, we can pull this up.”
There was an acknowledgement that the public was confused by the number of different signals coming from Labour, and that was blamed on “trying to do too much too quickly”.
“Then there’s another level with people saying things that are completely off the script.”
That included Cunliffe himself, for his apology “for being a man” to a Women’s Refuge conference.
But will Labour be disciplined enough. I doubt here. Here is Sue Moroney campaigning for free Moroccan cooking classes:
Cooked Moroccan tonight – wonder why National despise it so much they cut funding to nite classes. Must be the fragrant spices #ForabetterNZ
— Sue Moroney (@suemoroney) July 19, 2014
And it gets better. Sue also wants free Photoshop classes. Presumably for Labour Party staff.
@thekiwicanary When we bring back night classes, the locals where the demand is. Photoshopping could be popular.
— Sue Moroney (@suemoroney) July 19, 2014
Do you really think this is a Labour Party that could achieve surplus and run a balanced budget?