Whedon releases film as a download

The Herald reports:

Joss Whedon is releasing a film he wrote as a US$5 (NZ$5.84) digital download, bypassing the normal channels of independent film distribution.

In a video announcement following the premiere of the supernatural romance In Your Eyes at the Tribeca Film Festival, Whedon says the film will immediately be released online via Vimeo On Demand and InYourEyesMovie.com.

Great to see one producer embracing the opportunities of the digital age, and experimenting with potential new business models. I hope it does well.