January 1, 2014 9:00am by David Farrar

Toughest PR gigs in 2013

Blackland PR has assessed what it says were the 20 toughest PR gigs in 2013. They rates them out of 10 for profile, emotion and complexity. The top 20 are:

  1. NZ Police – Roastbusters – 28
  2. Fonterra – Botulism Recall – 26
  3. John Key – GCSB – 23
  4. MPI – Snapper – 22
  5. Treasury – Asset Sales – 21
  6. EQC – Privacy Breach – 21
  7. Waikato DHB – Fluoride – 20
  8. NZ Post – Service Changes – 20
  9. Len Brown – Affair – 20
  10. Banks – LVRs – 20
  11. NZOG – Pike River – 19
  12. Air NZ – Rejected tattoo – 19
  13. Insurers – Insurance changes – 18
  14. Anadarko – oil drilling – 18
  15. Chorus – Fair Fees – 18
  16. Aaron Gilmore – Restaurant Fracas – 15
  17. Skycity – Convention Centre – 14
  18. NZ Cricket – ICC Investigation – 14
  19. Water Safety NZ – Life Jackets – 12
  20. Tourism NZ – 100% Pure – 11

Any missing from the list?