Insensitive

Stuff reports:

New Zealand-born television presenter and anti-bullying campaigner Charlotte Dawson has dropped her Australian management company after it said it was increasingly difficult to promote a client with a history of mental illness. …

In the full email, the company says: “The Chic team do feel that you are damaging your brand by many of the opinions you express and the intimate insights you give into your personal life, and we believe it is making it extremely difficult for Chic to generate business for you.

“Your brand is no longer seen as aspirational (because it’s too honest and at times confronting) … and you are not seen as stable (as you share your low points), which makes brand ambassador roles almost unfeasible.”

The email goes on to state that Dawson doesn’t fully appreciate or value the company’s opinion on what is in the best interests of her brand and her ability to earn a living from it.

“You are completely entitled to have your own opinion but perhaps it is time for you to consider looking for management that are more in step with your own philosophy and approach.”

John Kirwan’s honesty over his mental health has made him an incredibly strong and respected “brand”.

The email said Chic remained “open to working with us and changing the way you interact on social media … then we can all sit down and discuss next steps.

“We aren’t wanting to force you to change, you need to believe that we have your best interests at heart.”

However, Dawson subsequently announced on Twitter that her association with the company was over.

A good decision.