Latest newspaper readership stats

The latest Nielsen data is here. Major papers are:

• NZ Herald 539,000 (-27,000, -6% drop in last year)
• Waikato Times 87,000 (-17,000, -17%)
• Dominion Post 234,000 (-7,000, -4%)
• The Press 209,000 (-29,000, -13%)
• ODT 98,000 (-4,000, -5%)

Significant that despite a growing population, all major dailies dropped.

Weeklies:

• Sunday News 203,000 (-60,000, -23%)
• SST 432,000 (-82,000, -17%)
• HoS 366,000 (-28,000, -8%)
• NBR 51,000 (-4,000, -9%)

The two Fairfax weeklies are plummeting. We may see the HoS beat the SST in the next few years – remarakable as the HoS was only created a few years ago.