The Australian social media battle

Speculation is growing in Australia that Kevin Rudd will (again) challenge Julia Gillard for the Labor Party leadership in March.

The article linked to has some graphics and stats on their social media usage, which I have summarised below:

Kevin Rudd has an incredible number of followers. Around 1 in 20 Australians follow him (and a few Kiwis). But he doesn’t just broadcast – he engages all the time with people tweeting him. So does Tony Abbott it seems.