February 9, 2013 3:00pm by David Farrar

Newspaper readerships

The latest Nielsen data is here. Major papers are:

NZ Herald 531,000 (-39,000, -8% drop in last year)
Waikato Times 96,000 (+2,000, +1%)
Dominion Post 235,000 (+3,000, +1%)
The Press 215,000 (-18,000, -9%)
ODT 96,000 (-9,000, -10%)

That’s some huge drops for the Herald, Press and ODT. The Herald has dropped 68,000 in the last two years.

Weeklies:

Sunday News 220,000 (-39,000, -16%)
SST 432,000 (-105,000, -21%)
HoS 362,000 (-20,000, -6%)
NBR 53,000 (-5,000, -11%)

Look at the drop for the SST. That is like an arterial blood loss.