TVNZ v Throng again

Throng blogs:

Every major TV network in the world that we work with regularly sends out publicity material which we gladly publish for them because, well, we love talking about TV.  When the latest reality TV show hits the airwaves, our inbox gets flooded with bios and photos of the contestants from publicists desperate to get their content talked about andpromoted for, in the most part, free.

Contrast this with the latest no from TVNZ:

Hi [throng]

We’re currently being very selective with the provision of our MasterChef contestant images, so were are not sending any additional ones out at this stage.

Regards

[publicist]

Why would a broadcaster turn down free publicity? Especially free publicity from the site that specifically caters to the fans of their reality TV shows.

Plus Throng can of course grab images from screen shots, so TVNZ saying no seems to just be about petulance.