Why did Labour drop to an 85 year low?

At Stuff, I blog:

Labour has decided to choose a new leader in the next two weeks. I think it is a mistake to rush the choice, because they are choosing an “answer” without knowing what the question is. …

 So the question that Labour should be seeking to ask and answer, before they choose a new leader, is why did we drop 7 per cent from 2008?

I ask:

I’d be interested to hear why you think Labour’s vote was 7 per cent lower than in 2008, especially if you once voted Labour. Was it simply that the Greens did well? Was it that NZ First picked up tactical votes to stop National? Was it Goff? Was it one or more of their policies? And related to that, what would Labour need to do to get your vote back? Is there one particular leadership contender that appeals more to you?

There’s been some interesting comments made. The extending the in-work tax credit to beneficiaries seems to have gone down particularly badly.