August 1, 2011 9:04pm by David Farrar

A non story

Prime Minister John Key’s appearance on Late Show with David Letterman may have cost taxpayers up to $10,000.

Not really.

“I’ve been informed that Tourism New Zealand have a PR company. They’re on a retainer. They pay them every month, irrelevant of what I do.”

“Apparently, when the Letterman show was on, that was one of the projects they worked on. They would have made the payment whether I was there or not.”

So in fact no extra money was spent. Not that I would have had a problem if there had been – as a tourism promotion, $10,000 would have been ridiculously cheap.

In fact one 25th the cost of the $250,000 spent in 2002 on a Discovery documentary about NZ, starring Helen Clark. And that was in an election year.

I have no problem with either expenditure if they are genuinely deemed a worthwhile tourism investment.