Kiwiblog v NZ

I’ve now got comparisons from Neilsen for NZers who read Kiwiblog vs all NZers who are online.

• Gender – 52% Male KB vs 42% NZ
• Age – similar profile
• Household Income – 30% $40 – $100k KB vs 36% NZ, 34% $100k – $250k KB vs $28% NZ and 7% over $250k KB vs 4%
• Occupation – similar profile
• Location – Auckland 32% vs 34%, Wellington 28% vs 18%, Canterbury 15% vs 14%, Otago 5% v 4%
• Area – 86% urban KB vs 82% NZ
• Ethnicity – NZ European 80% KB vs 76% NZ, Maori 4%, vs 4% PI 2% vs 2%, Other European 7% vs 10%, Asian 2% vs 4%
• Internet Connection – 1% dial up KB vs 3% NZ
• Average Internet use – 36% up to 10 hours/week KB vs 50% NZ, 34% 10 – 20 vs 31%, 16% 20 – 30 vs 11% and 15% over 30 vs 10%
• Web 2.0 – 62% have used social network site vs 53%, 46% have commented n blog/discussion site vs 32%,
• Online Services – 86% use Internet Banking vs 83%, 34% have used VOIP calling vs 30%, 5% gambling vs 5%, 8% gaming vs 7%, 39% auctions vs 37%, 85% read newspaper vs 76%, 46% download or listen to music vs 37%, 28% listened to radio vs 19%, 60% download/view video vs 48%, 33% download/view TV or movie vs 26%, 41% download software vs 33%, 29% used RSS feed vs 18%, 30% monitored sports event vs 24%, 35% used IM vs 32%, 21% accessed Net via mobile phone vs 17%