Readership Up

The Herald had this story last week:

BLOG HEAVEN

Kiwiblog has increased unique users 43 per cent in the past two years _ a much bigger increase than that recorded for Public Address.

Figures released by Nielsen Online research for June 24 show the National Party friendly blog increased from 33,548 in May 2008 to 48,067 for the same date in 2010.

The liberal and Labour friendly community Public Address increased from 16,471 to 18,545, an increase of 13 per cent.

Kiwiblog dominates the mainstream right of centre political market, while Public Address shares the left with several bloggers.

Kiwiblog owner David Farrar said that commercial returns from political blogging were small unless they were international in scope or focused on the US market.

What I found funny is I was totally unaware of this stat until the NZ Herald rang me asking me for comment on it. I leave pretty much all the advertising to Scoop and Ffunnell and just have a browse through the quarterly reports every three months.

I used to follow my stats monthly, but look at Google Analytics rarely now. So I had no idea that traffic had increased by 43% over two years. Especially pleasing is that it hasn’t dropped away with the change of Government, but has in fact grown.