Labour’s brand survey

Gerry Brownlee had fun in the House reading out extracts of Labour’s brand survey masterminded by Clare Curran.

[UPDATE: Watch the video of the House and especially the death stare from Clare Curran as Gerry mocks her brand survey. It’s at 1:16.]

I didn’t realise that when Labour said it wants to show the electorate it has changed, it did not mean new policies, or a new frontbench, but a new logo and brand.

The full survey is here – Labour brand survey.

The first questions asks people to tick what values should be associated with Labour from the following list.

Enduring
Futuristic
Clever
Friendly
Practical
Classic
Excellence
Different
Honest
Vibrant
Professional
Feel good
Reliable
Bold
Unique
Dedicated
Conservative
Inspiring
Creative
Edgy
Positive
Out there
Consensus
New Zealand
Heritage
Trusted
Sober
Innovative
Integrity
Pacific
Non-confrontational
Caring
People
Fresh
Dependable
Approachable
Cheeky
Artistic
Colourful
Funky
Ordinary
Maori
Diverse
Distinctive
Sophisticated
Unusual
Memorable
Environment
Passionate
Dynamic
Cool
Modern
Happy
Retro

They have missed out the 31 words in the BSA survey!

Then people are asked to describe Labour in six words or less. Gerry’s retort was that he only needs one word to describe Labour. Sadly Standing Orders would not allow him to share that word.

We await seeing Labour’s new logo in the fullness of time.