Superb Ads

The Age reports:

In one of the advertisements, a voiceover tells teenagers that every time they use mobile phones and drive, ”gingers get fresh with other gingers”, while showing two redheads in bed.

Another ad says that using a mobile while driving will cause an ”emo” to be born.

They will be the most effective road safety ads of a generation. Warning teenagers their actions could lead to more gingas or emos will be highly effective.

The videos are not set up for embedding, but you can view the emo one here and the ginga one there.