Don’t palm us off campaign

Auckland Zoo is running a campaign to ask Food Standards Australia New Zealand (FSANZ) to label palm oil on all food products that contain palm oil and its derivatives.

Palm oil is fine when made from existing crops, but in South East Asia, they are clearing the equivalent of 300 rugby fields an hour of rainforest, for new palm oil plantations

I am all in favour of labelling, as opposed to banning. Consumer choice and empowerment is good. You can sign their petition here.

The campaign has been very smart. The Rhys Darby ad above is nicely done, but sending out a large non palm oil chocolate bar with their media kit was a great way to make sure the message got read 🙂