An idea for Yellow Pages

An article in the Herald about how Yellow Pages sees 018 calls as a declining business due to increased cellphone use where people store common numbers.

This is true, but got me thinking of a new business model.

When someone rings your cellphone you see their name if they are in your contacts, otherwise only their number.

Wouldn’t it be great if Yellow Pages teamed up with the telcos so that if you get a call from a number not in your contacts, it shows you the name that number is registered to – if it is in their public directory.

I would happily pay a monthly fee for that service.