Wowsers

The SST reports:

Air New Zealand’s decision to parade its staff in nothing but body paint has sparked calls for a cover-up.

While the airline’s television advertisement showing airline ground staff and cabin crew servicing the aircraft and passengers in only painted-on uniforms has been a hit on YouTube, it is causing offence in some quarters.

New Zealand’s advertising watchdog, the Advertising Standards Authority, has received a complaint about the advertisement from a viewer concerned that it was airing on TV at a time when children were watching with their parents.

Really don’t some people have better things to do than complain about ads.

Meanwhile the new Air New Zealand safety demonstration is over four million views on You Tube.

I can’t recall a more successful advertising concept in recent times.