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July 7, 2009 1:29pm by David Farrar

2degrees

This ad from 2 degrees is actually pretty damn good.

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Internet
New Zealand
2degrees
mobile phones

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MyNameIsJack

“An error occurred, please try again later.”

Looks like they are using the Jetstar model of running a business.
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July 7, 2009 1:35pm
reddeath26

Agreed very strongly on that, I saw it for the first time last night and was highly impressed. If I am correct (and in these issues this is not often) it was a nice appeal using flight of the conchords.
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July 7, 2009 1:35pm
Will de Cleene

Loggo crushes hamster
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July 7, 2009 2:01pm
Auberon

Love it.
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July 7, 2009 2:05pm
Deep

Great Ad. Also shows up how bad the XT ones are.
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July 7, 2009 2:11pm
MyNameIsJack

These guys truly are using the Jetstar business model. Went to register for my free calls, thier website won’t allow users to type the address, it must be from a pathetic look up box. And no PO Boxes either.

Well, I’ll take their freebie, but if this is the way they think a 21stC website runs, they’ve lost me. Anyone would think the business was run by people stuck in their ancestor’s stone age mode.
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July 7, 2009 2:11pm
Peter

Telecom get owned, once again.
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July 7, 2009 2:37pm
gazzaj

The kiwi pride angle is working really well these days… people eat up anything that says new zealand is awesome.

Pity if their service can’t match the advertising.. competition is long overdue so I hope they do well.
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July 7, 2009 2:41pm
2degrees

Hey bloggers – apologies if you are having any difficulties in submitting your address details, however please give our team a call on 0800 022 022 and they will ensure that you are registered for Chinwag. We wouldn’t want you to miss out on being the first in the country to get a free SIM loaded with $5 credit. You can call our team Monday to Friday 8am to 6pm.
Cheers!
2degrees
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July 7, 2009 4:24pm
Colonel Masters

He loses me straight away with the terrible “Us Kiwis really are special…” statement.

Do 2degrees think that using poor English will appeal to their potential customers?

Think I’ll pass.
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July 7, 2009 5:17pm
Monty

Jack – in the “find address” box start typing in the street you live in and it will come up with a selection of streets. I just registered and it seems to work fine. I expect I will receive the SIM card in time for their launch in August.

These guys are bringing real competition to the market and I hope that are successful. They can offer nationwide coverage because they have built networks in the two major cities and Christchurch. Outside where their network is available the Vodafone network will support the caller. I am sick of being ripped of by Telecom and Vodafone and as long as I can become a postpaid customer I will be signing up.

And their ads are better than Telecom ads.
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July 7, 2009 6:30pm
Fletch

Actually, I find the ad rather annoying – but not as annoying as the Canon Pixma ‘rockstar son’ ad where the mother makes all those flyers and t-shirts and whatnot for her son’s band.
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July 7, 2009 7:02pm
wknight

Mmm…. I don’t get it.

I am obviously stupid.
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July 7, 2009 7:07pm
Put it away

Does’t spin my wheels. Too much of the irritating weirdo frontman factor, like a milder form of that Ferrit dork. But yeah, anything’s better than the X2 ads. Hammond’s alright, but definitely best taken in small doses, very annoying when he’s on every ad break.
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July 7, 2009 10:10pm
Fletch

The worst ad is that All Bran ‘Tall Jan is malicious’ one. That has to be the lamest idea ever. Did they get that from kids in a schoolyard? Pathetic.
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July 7, 2009 10:45pm
GJ

If these guys bring our ridiculous calling costs down they’ll certainly do me! I thought there ads are great and I’ve signed up for the freebie! If their calls stay connected they’ll have me for sure. The opposition is shocking at the moment. Competition is great!!
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July 7, 2009 11:32pm
Matthew

I think I need to remind people that 2 degrees are supplied by a Chinese vendor called Huawei. Huawei originated from the Chinese Military in the 1980s and since then have retained strong links both with the PLA and Chinese Intelligence. Given that we have Chinese nationals from Huawei working on the network it is a given that call interception and monitoring will be going on without any oversight or legal control.

Governements have been repeatedly warned by their own security and defence ministries that Huawei needs to be blocked from tenders around the world, the most recent example being a non-Western Governement (India).

None of us like our calls being traced and listened to by our own Governnment, especially if I recall the furore over Bush’s warrantless wiretapping. How much less would we like it if the Chinese Communist Party had the ability to listen to us?

The only reason why 2 degrees can afford to launch in such a small market (and a review I did of countries around the world of our size – i.e. 3 million to 6 million recorded only 1 country that could support more than 2 mobile networks) is because Huawei are cheap and have provided financial support via Hong Kong and Kuwait investment houses for this launch, alongside the American investor. Furthermore Huawei have been chucked out of operators in Latin America and Asia recently because of poor network performance and broken promises.
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July 8, 2009 9:48am
MyNameIsJack

Monty (351) Vote: 3 1 Says:

July 7th, 2009 at 6:30 pm
Jack – in the “find address” box start typing in the street you live in and it will come up with a selection of streets. I just registered and it seems to work fine.

Any idea how many Main Sts there are in NZ? And why must it be a street address, not a PO Box?

I’ll take the free 5 bucks, but on this experience, they can whistle through the hole in their dicks for any of mine.
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July 8, 2009 10:04am
emmess

>>two major cities and Christchurch.

What?
They built two networks in Christchurch?
Or do you mean Auckland, Manukau and Christchurch?
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July 8, 2009 11:10am
n4

@ Matthew
Ignoring the paranoid rantings about Huawei, the comments about your ‘review’ of countries of our size could not be ignored. Off the top of my head I can name Ireland, Denmark, Norway and Israel with *at least* 3 networks each, often 4. If I spent 5 minutes on Google I could probably name another 4 at least. In fact NZ is the *only* OECD country (ie halfway developed) our size (that I know of) with only two networks!
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July 13, 2009 9:28pm
Matthew

n4(1):

Fair enough. I did do my analysis 6 years ago, so times have changed. But you assume that NZ with our per capita GDP can support three networks, and the associated cost, then you are niaive. I would know, I’ve worked in telecommunications for 1/3 of my life. Bear in mind these countries are more geographically closer to bigger populations, we are remote. If Telstra started building a mobile network in 2007, why did they fold just 6 months later, bearing in mind Telstra have a CAPEX spend 5 times that of Telecom? The best hope for 2degrees is that they get bought out by someone, and given their marketing strategy to go for cost conscious customers in a tiny market I can’t see that being an attractive financial proposition for an investment.

That’s why they’ve gone for Huawei, incredibly cheap, and they didn’t even have to buy the spectrum. Can’t you see why this has enabled it to get off the ground in the first place? Australia, which has five times our population has just had the number three and four network merge!

Please don’t go on about my rantings. Quoting your beloved Google I would encourage you to read up on Huawei. I guess you had no problem with Bush’s warrantless wiretapping either?
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July 16, 2009 3:44am

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