Latest newspaper and magazine numbers
The latest set of newspaper and magazine readership stats are out, so time to go behind the spin on them.
In February I explained the difference between readership and circulation.
The latest data is on on both readership and circulation. What I look for is the change from a year ago (for some circulation figures the comparison is nine months ago). In descending order of readership increases we have:
- Investigate Magazine: 23.3% increase in readership, no circulation figures
- Herald on Sunday: 19.6% increase in readership, 1.7% increase in circulation
- North & South: 13.4% increase in readership, 5.2% increase in circulation
- National Business Review: 5.4% increase in readership, -5.1% decrease in circulation
- NZ Herald: 4.8% increase in readership, -3.6% decrease in circulation
- Metro: 4.7% increase in readership, -2.6% decrease in circulation
- Listener: 4.0% increase in readership, -3.7% decrease in circulation
- Waikato Times: 3.2% increase in readership, -2.2% decrease in circulation
- Sunday Star-Times: 2.1% increase in readership, -3.5% decrease in circulation
- The Press: 0.9% increase in readership, -2.1% decrease in circulation
- Dominion Post: -0.8% decrease in readership, -3.6% decrease in circulation
- The Independent: -2.9% decrease in readership, -8.7% decrease in circulation
- Sunday News: -5.4% decrease in readership, -5.4% decrease in circulation
- Otago Daily Times: -9.0% decrease in readership, +0.6% increase in circulation
- Computerworld: -13.2% decrease in readership, +1.7% increase in circulation
- Net Guide: -14.9% decrease in readership, -39.0% decrease in circulation
Investigate, HoS and N&S all big winners in the readership stakes. NBR, Herald, Metro and Listener all also achieving growth of over 4%.
UPDATE: Worth pointing out that the figures I am using are comparing year on year. If one compares the latest figures to the previous quarter, it does show different trends such as The Independent up from 31,000 to 33,000 which is a 7% increase. However still 3% lower than a year ago.