July 30, 2008 10:50am by David Farrar

World Internet Project

Those who like facts and figures will have no end of them in the NZ report as part of the World Internet Project. It is probably the most comprehensive study of NZer’s use of the Internet. Some interesting stats:

79% of NZers use the Internet
15% of users are online for over 20 hours a week (half a fulltime job)
66% of users have broadband
71% of users say the Internet is an important source of information, compared to 52% for newspapers and television
10% of NZ Internet users have a blog (this is a very high figure internationally)
28% of users use Facebook or other social networking sites
25% of users have made friends with someone online and half of those have gone on to meet them in person
15% seek info about political parties or MPs online
43% support Government funding to enable wider Internet access while 34% oppose it
Almost 80% of teenagers visit social networking sites, and 40% of those in their 30s do so.
Over 30% of Asian users have a blog, compared to under 10% for Pakeha and around 3% for Maori
Around 20% of those in their teen or 20s have a blog, and slightly more females than males
The more you earn the less likely you are to blog