Solutions not Slogans

The NZ Herald calls for solutions not slogans from the PM:

The meaning of the word “sustainable” was expanded from its common usage in public discourse – as a desirable objective of environmental economics – to include such sweeping concepts as family, community living standards, culture, values and national identity.

All of these, suddenly, were to become sustainable too. Just like industry, business and government. The incongruity of it was especially noticeable coming as it did immediately after Helen Clark had declared that the challenges of the 21st century required substance and not slogans.

By turning a specific term into a catchall buzzword she excited the suspicion that slogans were what it was really all about.