Labour’s Strategy Paper on Language

A copy of the paper presented to the recent Labour Party Conference on political language has ended up in the public domain, and I’ve been sent a copy. I tried to upload it but it is too large. However if Scoop put it online I will link to it.

UPDATE: Whale Oil has put it on his blog. Ta.

Some highlights:

* How National set the agenda in 2005, not Labour
* The media don’t create the message, they run with it
* The need to come up with a new set of phrases such as “We’ve made mistakes” (would pay to see Helen say that one)
* How to position National as the “enemies of the people”