The KFC Double Down

Stuff reports:

KFC’s bunless burger is hitting fryers around New Zealand tomorrow, but the Heart Foundation warns it is a ”saturated fat blow out”.

The Double Down burger, which does not have a bun but rather uses chicken fillets to sandwich together two pieces of cheese and bacon, will be available for a limited time from tomorrow.

When the burger hit the stands in the US more than 10 million were sold in the first month. Similarly, in Canada 360,000 were sold in the first 10 days.

KFC are very smart. The entertainment industry worked out years ago that the best way to boost sales for a film or play was to have religious groups call for them to be banned. I would never have seen the Southpark Movie if it were not for Rev Capill decrying it.

KFC have caught onto this trick, and by bringing in a burger that all the health groups will condemn, they get advertising they could never afford to pay for.