Maori TV has 0.3% viewing

Maori TV has gone out of its way not to release ratings in a comparable way to other studios (actual number of people watching particular programmes) but even their best case figures of 14,200 viewers a day is 0.3% of New Zealanders only 2.5% of Maori.

Now I actually believe that Maori language is one area where it is appropriate the Government provide some funding. But the question is whether Maori TV is the best way to do it. $25 million a year is a lot of money, for what appears to be very few viewers.