The Hooton-in-chief
The Post announced:
In a bombshell move, former National Party strategist-turned consultant Matthew Hooton has been chosen as the new editor of The Post, replacing outgoing Editor in Chief Tracy Watkins. He hopes NZ’s powerful institutions are ‘a little unsettled’ by his appointment, and has big plans to accelerate the brand to become Kiwis’ primary news source.
It is fair to call this a bombshell move.
I think it is a very smart, albeit somewhat risky, move.
Matthew did not seek out this role. He was headhunted for it. He has been exceedingly happy as a Visiting Associate Professor at the National University of Mongolia. He doesn’t need the job – he is doing it for the challenge.
First of all Matthew is a brilliant writer. He got hired as a 19 year old speech writer because he was that good. His columns for the NBR and now the Herald were major attractions for their paywalled products. His Friday columns reverberate around Wellington and New Zealand. I can’t think of a more impactful columnist.
Assuming editors do actually still edit, Matthew will be a great asset to the journalists at The Post and SST. He knows how to write, and write well.
The Post and SST are (for now) part of the Stuff Group and are generally perceived as left of centre. Matthew’s appointment will neutralise that (at least in the short-term) as Matthew is of course a centre-right classical liberal. This will expand the potential readership and subscription base.
This does not mean Matthew will turn The Post into a more sympathetic paper for the National-led Government. Off memory Matthew has been at war at, or strongly critical, of every single National Party leader since Jim Bolger, except possibly Todd Muller. Matthew has written more mean column centimetres about National leaders than even The Standard.
What are the risks?
The first is that the existing readers and subscribers may leave, if they don’t like the newspapers under Matthew. I think this is unlikely though. I think there will be curiosity over what it will look like.
The second is there may be some staff resistance. Matthew has managed staff before but here he will have 100 to 200 and managers and unions etc.
The third is Matthew is what I call an idiot savant. Not in the literal sense. What I mean is with around half his columns I think Matthew is a genius, and with around half I think he is crazy. He has the ability to say outrageous things with total conviction. Sometimes he goes too far, and lawyers get involved. I recall working with Matthew once on a campaign by 2 degrees against outrageous mobile termination rates charged by (then) Telecom and (then) Vodafone. The way Matthew referred to the two big telcos was incredibly amusing and defamatory 🙂
Matthew will not be a status quo editor. This doesn’t mean it will be revolutionary change as in fact The Post is quite successful already. But I expect it will become harder hitting.
I’m looking forward to seeing The Post and SST under his stewardship.
In case it isn’t obvious, I have known Matthew for around 35 years.
